How to Build an Engaged Community Through Social Media

How to Build an Engaged Community Through Social Media: The 10 Best Ways to Build a Community on Social Media

Social media nowadays is always connected with the community. It tells the story of a gathering of followers as close as next door to as far away as a continent, talking about the problems that mean the most to them, supporting what they believe in, and occasionally sharing a funny GIF with the individuals they feel deserving.

Brands must participate in social media activities in a society going more and more digital and community-oriented. Starting a business on social media can be difficult, but if you do it properly, the benefits are well worth the challenges.

These five ideas will enable your brand to be promoted and your community of followers to grow. Every one of these recommendations reflects the actual implementation produced by Aventi’s customer base’s businesses.

1. Personalize it (tell your story and pay attention to theirs).

LinkedIn might be the sole social networking platform able to supply much-needed information about not only its staff but also its executives. Visitors of HP’s portal can examine the profiles of the most successful employees of the company, most importantly Mirjana Spasojevic.

Her profile explores her schooling, a polished résumé, and links to LinkedIn stuff she has enjoyed. This lets experts interact with the executive persona and the person behind it as well.

2. Interact with your supporters.

The largest cybersecurity corporation worldwide, Symantec, has created a Facebook page routinely updated with company news briefs, event promotions, and blog entries from subject-matter experts. The page serves as the interactive version of the material on their website.

Underneath every post, page fans can ask questions and offer comments that members of Symantec’s communications team can answer. On other social networking sites, including Twitter, LinkedIn, and Google+, Symantec has also become rather active. Every platform may reach its users to the same extent as Facebook’s.

3. Keep things basic.

If you want to keep formatting as simple and as neat as possible, LinkedIn pages are very useful social networking tools. Qlik’s LinkedIn page limits the use of flashy images and information overload, preferring instead to rely on an “About Us” section that runs at a reasonable length of one hundred words, collapsible sections designed for those who want to learn more upon initial viewing, and a news feed visible only to the third-to-last post.

4. Improve audience knowledge with social analytics.

Although SAP is situated in Baden-Württemberg, Germany, its social media presence interacts with the American technological sector. Using social analytics, SAP was able to target a group committed to progressive work practices.

SAP has lately drawn compliments for its innovative work program designed for staff members with autism. They can distribute word about the program to followers on social media, who might subsequently redirect material to non-profits committed to autism research or to people who might be on the spectrum themselves.

5. Preserve openness in information sharing

Your image is marketable all day, every day, but it is useless without strong evidence to support it for your social media audience. LogMeIn knows this; they have presented a complete picture of their quarterly results via LinkedIn and other social media channels.

Furthermore, the profile makes forecasts that offer suggestions on the direction the business is headed and what it plans to do moving forward. From there, both experts and investors can decide on the best line of action for them.

6. Highlight secondary issues.

Social media pages often remain motionless since the entity behind them does not consider talking about other aspects of their identity on a secondary level as their main priority. Absolute tackles this subtly on social media.

On LinkedIn, they have a separate page on the life around their company that highlights Pictures of the business office personnel and photographs abound, but most importantly, a portion of the page honours the philanthropic activities staff members participate in—either financially or by volunteering time. From animal rights organizations to children’s hospitals, the charities connected with Absolute run the spectrum.

7. Encouragement

Social media community involvement just gets your business so far. Sometimes it’s important to organize a large-scale event with lots of chances to acquire once-in-a-lifetime experiences and wonderful goods.

Attendees at Okta’s large convention in May, Oktane18, can wake early and enjoy free yoga classes, listen to keynote speeches given by celebrities, and remain late at the convention following the party. These big gatherings greatly help to boost audience traffic, involvement, and knowledge.

8. Answer questions for your people.

Fortinet has developed a terrifying reputation for revealing the inner workings of cybercrime to anyone sufficiently interested. Regarding their LinkedIn page, Fortinet was smart enough to have a video on high view addressing a new type of fraud in the realm of cryptocurrencies: crypto-jacking.

Information needs to be current in an industry where security is the main issue to better serve not only the consumers who might be at risk but also professionals who depend on technology systems for their livelihood. Fortinet has shown repeatedly thatity can do this.

9. Tag fellow people of the community.

To highlight innovative businesses and products they believe to be valuable, BambooHR has positioned its Marketplace in great prominence on its LinkedIn page. The Marketplace links to further material about any given app it features, including product overviews, PDFs and videos, and even contact information for tech support lines.

On LinkedIn, BambooHR’s Marketplace serves as a supplementary part of the right-hand column whereby businesses are marked as being connected. LinkedIn only shows so many organizations marked on their page; hence, BambooHR went one step further and offered its platform to highlight additional businesses and apps.

10. Let your enthusiasm manifest itself.

Digital artists can display their work produced with Adobe’s tools on an Instagram feed owned by the company. The concept is to let people know that the corporation is quite committed to the great quantity of artistic expression realized by programs like Photoshop, even for all the accolades received for their products like Adobe Acrobat—a viewer and editor for PDF files.

Presenting to possible followers landscapes, portraits, and animations bursting with breathtaking imagery and beauty, Adobe can convey its passion for the technologies that can enable such works of art to be created.