Video Content Ideas That Drive Engagement on Social Platforms

Video Content Ideas That Drive Engagement on Social Platforms

1: Share information with other business leaders.

While developing social media marketing concepts, you could believe that all the material you produce has to be unique and directly from your brand. You can share material from other business leaders, though, rather than producing all the material on your own. Content relevant to your field from others can be shared, retweeted, or re-pinned.

Sharing this material lets your readers know you are current with your field of work and monitor events. For instance, PlayStation posted a tweet from Fortnite about a fresh skin feature for their game. Many PlayStation owners play Fortnite, hence this material is pertinent to their readers.

In another instance from PlayStation, they posted a tweet from another account discussing a game slated for the PlayStation.

As you can see, they have distributed materials pertinent to their products and sector. Follow industry leaders and influencers as well as those that discuss your business often to assist you locate pertinent materials.

2. Arrange a run of postings.

Our list of social media post ideas then calls for a succession of entries. Series entries could happen daily, weekly, or monthly. These pieces are excellent for social media since they keep your readers returning.

You can start the series on your own or bank off an existing series. Among pre-made programs are “throwback Thursday” and “motivation Monday.” Posting material every week using these trending hashtags can help. You might even create your own series, much as Coca-Cola did.

Using this hashtag, the beverage company promotes encouraging stories about community service by individuals. Those who enjoy the show are more inclined to search for Coca-Cola’s postings using this hashtag.

If you wish to test this with own material, spend some time developing ideas for series your company could produce.

You might attempt a daily inspirational quotation or a weekly suggestion. Remember to develop a hashtag to complement it as well.

3. Generate video material.

Though it can be difficult to create a list of interesting social media content ideas, you do not have to start from scratch. Using dependable content sources, such as video, helps one to develop creative. One great approach for you to be innovative and provide your audience with important knowledge is video material.

Using video, you have several ways to involve your audience. Consider Dunkin’ as one example. They discussed daylight savings time using a fast-paced and entertaining video, then complemented it with text about how coffee is always available as they are ignorant of daylight savings.If you include videos into your social media content plan, you have plenty of space to go innovative. You can make movies with:

Useful shortcuts and advice

• Customer or staff member interviews
• Highlights of your items
• Highlights of offers from special sales
• Industry-related data
• How-to perform a task
• Explainer films

Besides all that, you can go live from your social media page! One great approach for you to communicate with your audience and provide them a behind-the-scenes view of your company or event is live videos.

4. Repost user-generated material.

Our list of social media content ideas now ranks user-generated material second. User-generated content—that is, material your readers produce about your brand—then you upload back on your website. User-generated content lets you highlight brand experiences of others.

These encounters are beneficial for companies since 92% of consumers believe recommendations of a brand to be reliable. Thus, user-generated material acts as a tip that can increase your sales capacity. Establishing a hashtag and urging others to post using that hashtag will help you to obtain user-generated material.

Either use campaign-specific hashtags to produce postings from consumers or establish a hashtag pertinent to your brand generally. People can also be invited to tag you in pictures so you may view their posts. Target is a perfect illustration of utilizing user-generated content.

The Instagram feed of Target is overflowing with user-generated content showcasing their goods in use. For them, it’s a fantastic way to get people looking at their offerings.

5. Organize contests or freebies.

Running competitions or giveaways comes second on our list of suggestions for social media entries. If you want to increase involvement, this is a fantastic material concept since people enjoy opportunities to win a reward and get something for free. Your company will determine what you provide with your contest.

If you sell products, you may offer free or trial quantities of your offerings. Service-based companies could offer a free trial or a free good or service. But use care if you choose to host a contest or giveaway.

Frequent contests and giveaways run the danger of drawing people who might never buy from you just interested in obtaining something for free. They might not necessarily show long-term interest in your business or buy anything going forward. Use a hashtag as an entrance or ask folks to post a picture of your merchandise along with the contest hashtag to assist fight this problem.

It might give your contests publicity for your company and draw brand aficionados to them.

6. Create surveys or polls.

Polls and studies come next on our list of social media content ideas. Content of this kind is fantastic for increasing page interaction. Making polls or surveys gives you some leeway regarding the questions you can ask people.

You can ask inquiries depending on the time of year or maintain your questions brand-specific. Consider this example taken from Starbucks. They polled people to find out when would be the ideal moment to begin playing holiday tunes?

The survey was still a great method for consumers to engage with the brand even if it has no bearing on selling coffee.