The Importance of Predictive Analytics in Marketing Would you like insights into the future? People have always found great fascination in this issue across history. Big data and predictive analytics provide a little window into the future even if we still have to discover the secrets of lottery success or fate prediction. Companies today have … Read more
How to Build a Community Around Your Brand Customers of today have the ability to interact with the companies, commercials, and social media profiles that speak to them. Should customers show interest in the goods and services of a brand, they will seek interaction, so allowing companies an opportunity to include them and create a … Read more
The Rise of Voice and Visual Search in Marketing Artificial intelligence (AI)-based voice search technologies have transformed our interaction with our electronics. Voice-activated devices abound, from Apple’s Siri to Amazon’s Alexa and Google Assistant. Using just their voice, these technologies let consumers search, run smart home appliances, and even shop online. Voice search’s simplicity and … Read more
How to Build a Data-Driven Marketing Strategy in 2025 Success in 2025 depends on a data-driven marketing plan including artificial intelligence, first-hand data and personalization to establish trust and propel long-term expansion. Data unity is important. Combining data across systems produces a single source of truth that improves forecasting accuracy and provides real-time consumer insights. … Read more
The Rise of Conversational Marketing: Engaging Customers in Real-Time Our times are one of quick satisfaction. As cellphones and messaging applications become more popular, consumers demand to get what they need right away with only a few taps or clicks. This change in consumer behavior calls on brands to give consumers rapid, customized, contextual experiences … Read more
The Power of Behavioral Targeting in Digital Marketing Although a lot of elements affect the effectiveness of an advertisement campaign, one of the most important ones is reaching the correct target market. Sending your message to the wrong people will probably lower the return on ad spend (ROAS) of a digital marketer. With consumers, more … Read more